Starting to see some grays poking through? Or maybe you dye or highlight your hair like me? Meet your “in between appointments” savior, Color Wow Root Cover Up. It’s a brush-on hair powder that hides roots and grays in seconds. This awesome mineral-based powder grabs onto hair without feeling sticky, icky, oily or stiff and looks totally natural. It’s super fast and easy to use, water-resistant and lasts until your next shampoo. It even stays put if you sweat or swim – WOW!
I have naturally dark hair, really dark hair (shhh). But, I like being blonde. My hair is also quite fine. To minimize the damage I do to my locks by getting it bleached, I try to push my cut and color to about every 7 weeks or so. Personally, I like a little regrowth, or roots showing. But, as I get really close to my next trip to the salon, the roots become, well, too noticeable, for me. That’s when I turn to Color Wow. I dry and style my hair as I normally would, then apply the powder. The applicator is 2-sided for precise placement. I prefer to use the side with the longer bristles; it seems to work better for me. Then, just a little sweep, sweep starting at the scalp and moving down, and, voila, no more roots. Here’s a tip: start with a small amount of powder, as you can always add more.
Color Wow comes in 6 shades to cover up the lightest blondes to the darkest brunettes. Apply to dry hair where roots are peeking out – it’s that simple. No more fretting if you can’t get in to see your stylist for a while, Color Wow will save you, and give you color that’s wow all the time.
Photos by j.steele.photography
Styled by Eve